Sunday, October 28, 2012


Have you gotten your flu shot to protect you from the flu bug? How worried are you about this years storm predictions? Do you have enough health/ life/ car/ funeral insurance to allow you to feel calm about it? Are you worried about your credit score or identity theft? Are you terrified that your teeth aren't white enough? Are you concerned that you may not have a personal odor that falls within the range of social acceptability? Are your hemorrhoids causing you to be anxious in public. Do you lack the confidence that you know what to call the new toilet paper, wet wipe combination? Are you jonesing for the latest kitchen gadget, easy weight loss/ hair removal/ light your darkest corner appliance/ bed billow or back pain relief offering? And, to top it off, are you living in terror that you might miss the program being advertised on the screen, in the middle of the one you are trying to watch at the moment?

If you feel any discomfort about any or all of the above, if you can think of some I haven't mentioned then you are a victim of advertising manipulation.

OK then, how do they do it? How do they get you to sucked into these things? They start with the program you are watching, yes, even the good ones, the informative and educational ones. The programs use frequencies that put you into a light hypnotic state that keep you watching until the next advertising break. The commercial amps up the rhythms, sounds and colors to “wake you up” and get your attention. The people in the ads use the tone of voice and speech rhythms appropriate to the product to lull you, or excite you or scare you into having an emotional reaction to the product. There you are, hooked and ready to run down the road for that burger or what ever it was that caught your attention. So what do you do to become an advertising survivor?

The easy answer is to turn off the television or radio but there are other methods assaulting you from all directions. The article “Children, Adolescents, and Advertising” from the American Academy of Pediatrics says: "The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines" and it gives the source as : Goodman E. Ads pollute most everything in sight. Albuquerque Journal. June 27, 1999:C3. I am not trying to scare you but you should be in the “concerned” category by now. So what can you do? I feel that the overall answer is to become aware.

Pay attention to what your environment is holding and presenting to you. Look away, don't read something just because it is in front of your eyes. Know how color and sound affect you. Enlighten yourself so that you have confidence in your own opinion of what is right FOR YOU. Do a bit of research before you buy and teach your children awareness of these tools of manipulation. Explain it to them, they are children, yes. They want stuff, yes. But with a little thoughtful communication on your part, they will understand and grow into an enlightened consumer and you have helped yourself in the same direction.

To help you out, here is some information about color to show you what I mean;

Black is the color of authority and power. Judges and security people wear black as a symbol of authority. It is a popular color in the fashion world because it makes people appear thinner. It is also  timeless. Black also shows submission. Priests and nuns wear black or dark brown to symbolize   submission to God. Black outfits can also be overpowering, or make the wearer appear aloof or evil. MUSIC: with “dark and depressing” rhythms carry those frequencies too. You can entrain with them and begin to feel morose and sad.

In some cultures, brides wear white to symbolize innocence and purity. In other cultures, white is worn by mourners to symbolize death. White reflects the entire spectrum light and is considered cool so is thought of a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. It  shows dirt easily and is therefore more difficult to keep clean than other colors but doctors and nurses wear white to imply sterility because the color “feels” clean to the observer.

Red; the longest, slowest visible frequency in the human spectrum of sight.
It is one of the most emotionally intense colors and stimulates a faster heartbeat and breathing. It is also considered to be the color of love. Red clothing can make the person look heavier. Since it is a confrontational color, red clothing might not be helpful to wear in negotiations or confrontations. Red cars are popular targets for thieves. They are usually insured higher because the driver is considered to be a bit more aggressive because red cars are involved in more wrecks. In decorating, red is usually used as an accent color.  Red, orange and bright yellow are often used in restaurant decorating schemes because it is an appetite stimulant. (you will notice that they play fast music in there to get you in and out fast) (Slower music is used with soothing colors in grocery stores and department stores to keep you there and shopping)

Is the color of the sky and sea and is one of the most popular colors. The peacefulness, tranquility of blue causes the body to produce calming chemicals, so it is often used in bedrooms, Dr.s offices and clinics. Blue can also feel cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show people can accomplish great things in blue rooms such as weightlifters being able to handle heavier weights in blue gyms. FYI; While blue is one of the most popular colors it is one of the least appetizing. Blue food is not readily found in nature and researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue or green (something that is not supposed to be green, such eggs and ham)  is served to people, they will lose their appetite.

Currently the most popular decorating color, green makes you think of nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. In the Middle Ages, brides wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. Green is not used in packaging meat products because it puts people off.

Sunny yellow is a cheerful eye catcher. Even though it is considered an optimistic color, it causes people to lose their tempers more often and makes babies cry more. It is the most difficult color for the eye to take in so if it is too prevalent, it will overpower the observer. A yellow house will sell faster that on of another color. It also enhances concentration, that is why it is used for legal pads. It also speeds metabolism and some studies have shown that it lightens depression.

The color of royalty, purple connotes luxury, wealth, and sophistication, wisdom and creativity.  The color uplifts spirits, calms the mind, and relaxes the nerves. Also been known to affect stimulation of the brain in problem solving. Some say it aids in healing.

Brown is the color of earth and its solidity. Light brown implies genuineness while dark brown is similar gives the feeling of stability and support.  Brown can also be sad and wistful. Men are more prone to say brown is one of their favorite colors.

We use color, rhythm and frequency all day in our personal lives without recognizing that we do it, it is how we communicate, make decisions and choices. However, when you find yourself doing,  purchasing or eating something and  you realize you aren't sure why you are doing, buying or eating it, ask yourself what ads have you recently been subjected to. Take stock of your surroundings, what color is the room? Is there music playing and if so, what kind? It there an ad playing where you can hear it?Awareness goes a long way in getting your own power back and being enabling you to keep your center as you lead a more productive, power-filled, aware and focused life.

Bright Blessings, Chessie
© Chessie Roberts 2012, All rights reserved.

“May the entire Universe be filled with Peace and Joy, Love and Light. May the light of Truth overcome all darkness! Victory to that Light! Jai!”

1 comment:

  1. Interesting article! But I must say that this is no surprise in some case. It’s was a useful post and I’ll surely take note on what this article shared! Thanks for sharing!